Thinkering Collective

We were approached by New York–based educator Evin Schwartz — someone we’d previously worked with on Belouga.org — to help shape Thinkering Collective. A micro-brand with a big purpose: bringing together some of the world’s most thoughtful educators to collaborate, challenge ideas, and make the education space better for the people who matter most — children.

Education felt fragmented. Noisy. Pulled in too many directions. What Evin and the collective shared was a genuine care for learning, curiosity, and doing good work together. Our role was to create a brand worthy of that intent — one that felt calm, credible, and open, without losing warmth or optimism.

We were given a rare level of trust and creative freedom. That allowed us to focus on clarity over complexity, building a brand that feels human and thoughtful — a platform where ideas can be explored, shared, and nurtured collectively, rather than shouted into the void.

Visually, the brand centres around a simple thinking cloud — an idea floating, forming, and evolving. It’s intentionally minimal, but quietly powerful. A symbol that reflects imagination, collaboration, and possibility without over-explaining itself.

From the outset, scalability mattered. The brand needed to support not just Thinkering Collective, but future extensions of the idea. That thinking led to the creation of Thinkering Labs — a personalised platform and consultancy supporting educators, communities, and partners through tailored programmes, expert resources, and Thinkerbot, an AI-powered co-pilot for real-world learning.

This project demonstrates something we care deeply about at kidd.co: building brands that are robust enough to grow, flexible enough to adapt, and thoughtful enough to stay true to their purpose — no matter where they go next.