Horizon Fireworks

Horizon Fireworks needed more than a logo — it needed a presence. When Director, Alex approached us, the ambition was clear: build a brand bold enough to announce itself wherever it appeared, online or in the night sky. Our role was to give that ambition a visual language that couldn’t be ignored.

From day one, originality was non-negotiable. In a crowded industry, blending in simply wasn’t an option. We designed a brand that feels assertive, confident, and unmistakably Horizon — one that works just as powerfully on a van, a website, or at the edge of a live event.

The chaotic black, white, and pink colour palette was chosen deliberately — a subtle nod to vibrant colour cutting through darkness. It’s confrontational in the best way, instantly recognisable, and impossible to confuse with anything else. The result is a brand that doesn’t wait to be noticed — it claims its space.

Every element of Horizon Fireworks was crafted with intent. The wordmark was carefully designed, lifting the ‘Z’ from Horizon to create a distinctive bolt — a mark with enough weight to stand confidently on its own. It’s a symbol of energy, precision, and momentum, reflecting both the displays and Alex’s fast rise in the industry.

Alongside the visual identity, we designed and developed a bespoke WordPress website with a custom CMS, immersive video content, and interactive elements — extended across Horizon Fireworks and its sister brand, Horizon Lasers. The system was built to scale, flex, and perform wherever it appears.

Alex wanted to make an impact. We believe Horizon now does that — again and again — with a brand that people recognise instantly and remember long after the smoke clears.