Character & Illustration Design

KiddotCo, we design characters and illustrations that feel alive, memorable, and true to the story you’re telling.

From playful mascots for educational apps to expressive avatars for games, we craft each character with intention. We consider their backstory, purpose, and how they interact with the audience. A good character isn’t just cute — it communicates, teaches, and connects.

Illustration style is equally considered. Colour, form, texture, and tone all work together to create visuals that are immediately recognisable and emotionally engaging. Whether digital or print, static or animated, our illustrations support storytelling in ways that words alone can’t.

Every character and illustration is designed to scale. They fit seamlessly across apps, websites, social media, and marketing campaigns while staying recognisable. We also balance whimsy and professionalism — characters are fun and engaging but never undermine the brand’s credibility.

The result is a visual system where every icon, character, or illustration is purposeful. They guide, delight, and communicate, making experiences intuitive, playful, and memorable. Characters at KiddotCo aren’t extras — they’re part of the brand’s voice, helping you tell stories people remember.