Search & App Store Optimisation

Creating beautiful things and hoping they’ll be discovered simply isn’t enough — not in the fast-paced world of optimisation. At KidDotCo, we build visibility into projects from the start, giving apps and websites the best possible chance to be seen, downloaded, and used.

Optimising for the App Store is a long game. We focus on weeks and months, not hours. Every word matters — from app names and descriptions to keywords, screenshots, and supporting content. Small adjustments compound over time, and it’s those marginal gains that make the difference between being buried and being found.

The same thinking applies to SEO. Our websites are built cleanly and semantically, giving search engines a clear, well-structured foundation to work with. Performance, accessibility, and clarity all play a role, but content remains king. We understand the importance of publishing new content regularly — and just as importantly, refining, updating, and improving what’s already there.

This isn’t about chasing algorithms or quick wins. It’s about thoughtful optimisation, careful iteration, and consistent improvement — ensuring the work doesn’t just look good, but actually reaches the people it was made for.