Ibbleobble

Ibbleobble is a KidDotCo brainchild — created from a simple belief we hold deeply: learning should feel joyful, inclusive, and confidence-building, not intimidating or one-size-fits-all. It’s our own range of educational apps, built to support children as they explore how they learn best.

From the outset, Ibbleobble was about celebrating difference. Children don’t think the same way, learn at the same pace, or respond to the same methods — and that diversity should be embraced, not corrected. We wanted to create tools that feel playful on the surface, but thoughtful underneath. Apps that encourage curiosity, problem-solving, and self-belief without pressure.

As creators, we had complete freedom — and complete responsibility — to get it right. That meant designing a world that feels friendly, imaginative, and safe, while still grounded in educational intent. Ibbleobble exists to make learning feel like something children want to return to.

The Ibbleobble brand was designed to be as flexible as the children it supports — vibrant, relatable, and intentionally unlike anything else in the educational app space. Character-led and expressive, the visual system brings warmth and personality while staying clear, friendly, and intuitive for both children and adults.

At the heart of the brand are characters inspired by friends and family. Mr Mousey leads Words with Ibbleobble, helping children build confidence with vocabulary. Tom supports learning through multiplication, while Kelly introduces pattern recognition. Every detail — from illustration style to interface behaviour — was shaped to build confidence first, skills second.

Because Ibbleobble is our own product, scalability was built in from day one. The identity supports a comprehensive suite of apps across iPhone, iPad, Apple TV, and Mac, working together as a cohesive system. Ibbleobble has been featured across respected industry blogs and recognised as a benchmark for educational apps, with Patterns with Ibbleobble winning Best App at the Creativepool Awards — something we’re genuinely proud of.

Ibbleobble represents what matters most to us at KidDotCo: creating work with heart, purpose, and long-term value.