Our role was to give Fovi the space to breathe — stripping away anything unnecessary and focusing on what mattered most: handmade craft, ethical production, and a quiet pride in doing things properly. Every decision — from tone of voice to the vibrant accent colour, from photography choices to the smiley that runs through the brand — was made to enhance and empower the product, never distract from it.

This wasn’t about chasing attention. It was about building a brand with integrity, warmth, and enough personality to feel human. One that lets the clothing speak, without ever being left to speak alone.

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From day one, originality was non-negotiable. In a crowded industry, blending in simply wasn’t an option. We designed a brand that feels assertive, confident, and unmistakably Horizon — one that works just as powerfully on a van, a website, or at the edge of a live event.

The high-impact black, white, and pink colour palette was chosen deliberately — a subtle nod to vibrant colour cutting through darkness. It’s confrontational in the best way, instantly recognisable, and impossible to confuse with anything else. The result is a brand that doesn’t wait to be noticed — it claims its space.

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From the outset, Ibbleobble was about celebrating difference. Children don’t think the same way, learn at the same pace, or respond to the same methods — and that diversity should be embraced, not corrected. We wanted to create tools that feel playful on the surface, but thoughtful underneath. Apps that encourage curiosity, problem-solving, and self-belief without pressure.

As creators, we had complete freedom — and complete responsibility — to get it right. That meant designing a world that feels friendly, imaginative, and safe, while still grounded in educational intent. Ibbleobble exists to make learning feel like something children want to return to.

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Education felt fragmented. Noisy. Pulled in too many directions. What Evin and the collective shared was a genuine care for learning, curiosity, and doing good work together. Our role was to create a brand worthy of that intent — one that felt calm, credible, and open, without losing warmth or optimism.

We were given a rare level of trust and creative freedom. That allowed us to focus on clarity over complexity, building a brand that feels human and thoughtful — a platform where ideas can be explored, shared, and nurtured collectively, rather than shouted into the void.

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From day one, this wasn’t just about property. Investors don’t just buy buildings, they invest in the person behind them. Having known Simon for years, we knew the brand had to feel trustworthy without feeling corporate, and professional without losing warmth.

We created a clean, modern identity built around the idea of a nest — simple, considered, and versatile. The bird-inspired icon and restrained typography give clarity and presence, while the gold, cyan, and deep green palette adds confidence and freshness. Every touchpoint — website, CMS, print, and social — was designed to reflect Simon’s values and let the business grow with integrity.

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We drew on Italy’s natural beauty to inform every part of the identity. The olive green palette evokes warm olive groves and sunlit hillsides, grounding the brand in a sense of place and tradition. The custom “C” logo, woven from an olive branch, is both symbolic and sophisticated — big, bold, and beautiful without ever feeling ornate for the sake of it. High-end photography celebrates Italy itself — Sorrento, the Amalfi Coast, and beyond — bringing context, warmth, and a touch of magic. Ornate typography and tactile watercolor textures add depth, creating a brand experience that feels almost tangible.

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The idea was deliberately minimal. One-touch gameplay, instant feedback, and mechanics that are easy to grasp but frustratingly hard to master. Tap to keep your pixel alive, avoid the centre, don’t hit the edge — and brace yourself as speed ramps up every ten seconds. It’s pure tension, delivered in the cleanest possible form.

Visually, the game leans into bold, vibrant colour and playful references to classic arcade titles like Pac-Man, reimagined with a modern pixel twist. Everything was stripped back to essentials, letting colour, movement, and rhythm do the heavy lifting. Ridiculously simple by design — and dangerously addictive as a result.

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We were given rare creative freedom to shape the brand in full — from identity and messaging through to the WordPress website and printed materials. That allowed us to think holistically, ensuring every element worked together as a cohesive system rather than a collection of parts.

The visual identity is built on big, bold typography and clear messaging. Set against a clean clinical white base, a striking blue and red colour palette was chosen to help the brand stand out while subtly nodding to strength, movement, and recovery. It’s modern, confident, and reassuring in equal measure.

At the heart of the brand is a dynamic four-point ‘hero’ character, captured mid-leap. Abstract yet powerful, it represents balance, movement, and momentum — a mark that’s robust enough to stand proudly in the physiotherapy space while remaining distinctive and memorable.

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